Advertisement opportunities
BASIC ADVERTISING OPPORTUNITIES
1) An advert in the Cannafest Exhibitors’ Manual
Brief characteristics: an instructional Czech-English manual containing all organizational and technical information for exhibitors
Target group: exhibitors
Copies: 250
Format: A4
Price: EUR 400,- for a full page colour advert
Recommended: for targeting exhibitors before the trade fair begins
2) An advert in the official Cannafest Catalogue
Brief characteristics: the trade fair’s information publication with list of all exhibitors, floor-plans etc.
Target Group: professional visitors, public visitors, exhibitors, reporters
Copies: 7 000
Format: A5
Prices: full colour page EUR 600,-, ½ page EUR 300,-
Recommended: for using the opportunity of an exclusively placed advert, see the chapter Exclusive Advertising Opportunities
3) An advert in the CD Cannafest Catalogue
Brief characteristics: data analogue to the official trade fair catalogue
Target Group: professional visitors, public visitors, exhibitors, reporters
Copies: 7 000
Prices: company presentation up to 200 kB incl. links EUR 200,-
company presentation up to 1 MB incl. links EUR 400,-
Format: parameters for sending data – see the chapter Technical Instructions
Recommended: for using the opportunity of an exclusive placement on the rear side of the CD box (DVD box), e.g. inserting material into the DVD box – see the chapter Exclusive Advertising Opportunities
4) Renting a small advertising area in the foyer of the Trade Fair Palace
Brief characteristics: an effective form of company presentation on the panels in this attractive area of the trade fair
Target Group: all trade fair visitors
Panel dimensions: 96cm w. x 230cm h.
Price: EUR 320,-
Recommended: with regards to the great interest in this advertising opportunity, we recommend you order your space early
5) Renting a large advertising area in the foyer of the Trade Fair Palace
Brief characteristics: an effective form for supporting your presentation on panels located in highly frequented areas of the trade fair
Target Group: all trade fair visitors
Panel dimensions: 270 cm w. x 180 cm h.
Price: EUR 640,-
Recommended: with regards to the great interest in this advertising opportunity, we recommend you order your space early
6) Placing large signs
Brief characteristics: adverts on banners, advertising boards, posts and turning adverts
Target Group: all trade fair visitors
Dimensions: depending on the client’s wishes
Price: EUR 120,- /m2 of advertising space
Recommended: using attractive locations in the galleries, balconies, passageways and outdoor areas.
Please note the importance of ordering in time and consulting on the size and placement of the advert
7) Megabanner in the Trade Fair Palace (already booked)
Brief characteristics: the largest and most visible advertising opportunity inside the Trade Fair Palace
Target Group: all trade fair visitors
Format: max. 5x5 m
Price: EUR 1.400,- to EUR 2.000,- (depends on size of the banner)
8) Ordering space for placing inflatable adverts
Brief characteristics: a very distinct advertising activity sited in the outdoor area of the trade fair grounds, or in selected places inside the individual pavilions
Target Group: all trade fair visitors
Dimensions: according to the customer’s wishes
Price: from EUR 590,- depending on the dimensions and location (electricity connections can be bought)
Recommended: using the opportunities for exclusive location - see the chapter Exclusive Advertising Opportunities
9) Broadcasting adverts over the outside and inside loadspeaker
Brief characteristics: an activity aimed at addressing all incoming visitors. We offer the opportunity of broadcasting adverts at agreed time intervals or a text read out on-air by our experienced broadcasters
Target Group: All trade fair visitors
Price: EUR 40,- /1 broadcast, advert length – up to 30 sec., languages: Czech, English,
Recommended: for directly supporting sales of products and services at the trade fair, for inviting visitors to the exhibition, lecture or accompanying programs, for announcing competitions or telling visitors about special events
10) Commercial lectures/presentations – renting the conference centre
Brief characteristics: an activity situated in the exhibition ground’s conference centre with a capacity of 250 places, suitable for presentations, lectures, seminars and conferences
ATTENTION – an overview of the conference centre’s events is widely represented in the framework of the trade fair’s advertising campaign and at the trade fair!
Target Group: an activity aimed primarily at the professional public
Price: EUR 360,- / hour (price includes basic technical facilities)
Recommended: using opportunities for locating signs and logos in the conference centre during the rental period
EXCLUSIVE ADVERTISING OPPORTUNITIES
There are three groups of exclusive advertising opportunities. This makes your choice of suitable activities easier depending on whether you are interested in presenting your company and offers in the framework of the trade fair’s advertising campaign, in the framework of the trade fair’s official materials or whether your aim is to use the broad selection of activities at Cannafest Prague directly. We will consult with you on the advert before you order it. There is a broad range of photos for the activities on offer.
THE TRADE FAIR’S ADVERTISING CAMPAIGN
1) Adverts as the main sponsor of Cannafest shuttle bus
Brief characteristics: one of the most visible marketing activities offered to only one of the exhibitors. Advertising space on self-adhesive plastic film placed on the outer sides of shuttle bus bringing the visitors from circle around chosen city stops – possibility to advertise also inside the bus.
Target Group: general public
Number: 1
Format: combined 1/3 – ½ of the bus
Price: upon request
Recommended: for addressing the general public and potential clients
2) Partner of the broadcasting campaign
Brief characteristics: advertising space in the framework of official advertising spots for the trade fair’s advertising campaign enabling your company’s special offers or invitations to your exposition, etc, to be announced
Target Group: general public
Price: upon request (min. 300 spots)
Recommended: for mass communication with the general public and strengthening awareness of the firm on CZ market
ADVERTS ON TRADE FAIR MATERIALS
1) An advert on the complimentary tickets
Brief characteristics: advertising in the form of a logo on the bilingual complimentary tickets for the trade fair, which are sent by the organizer and exhibitors to business partners business partners, which strengthens the significance of the advertising opportunity for you.
Target Group: professional trade fair visitors and exhibitors
Copies: 10 000
Format: logo max. 6cm2 on both sides of the coupon
Price: EUR 800,-
Recommended: for addressing professional and other exhibitors/co-exhibitors.
2) An advert on the trade fair’s plastic bags (already booked)
Brief characteristics: an advertising activity in the form of printing on one side of the plastic bags that all of the materials at the trade fair for exhibitors, guests and media are in. During the year the bags are used during accompanying events and for distributing catalogues.
Target Group: professional visitors to the trade fair, exhibitors and the media
Copies: 700
Format: 30 cm w. x 37 cm h. (two-tone)
Price: upon request
Recommended: for addressing professionals and other exhibitors/co-exhibitors and the media
3) An advert in the list of exhibitors and trade fair map - info panels + catalogue
Brief characteristics: a very attractive advertising activity in the form of an advert in the list of exhibitors, which is free for all visitors during the trade fair. It is designed for those of the general public who are not interested in buying the entire catalogue and are only interested in where particular firms or exhibitions are located in the trade fair. Placing the company logo to the floor plan and by your company name in the list of exhibitors is the good way to appoint the visitors to your exposition.
Target Group: general public
Number: 15 info-panels + 7.000 copies of trade fair catalogue
Format: logo max. 6cm2
Price: EUR 160,-
Recommended: for addressing the broadest possible public!
4) An exclusive advert in the exhibitors’ manual
* back page of the cover, colour, 21 cm w. x 29.7 cm h.
Price: EUR 600,-
* 2nd and 3rd page of the cover, colour, 21 cm w. x 29.7 cm h.
Price: EUR 500,-
5) An exclusive advertising space in the official catalogue for exhibitors
* a strip along the catalogue, colour, max 20.5 cm w. x 8 cm h.
Price: EUR 1.200,-
* partner catalogue, B/W, 18 cm w. x 1.5 cm h. on each text page
Price: EUR 1.000,-
* 2nd and 3rd pages of the cover, colour, format A5
Price: EUR 800,-
* inserted adverts, format A5
Price: EUR 800,-
* back page to the catalogue’s supplement, B/W, 20 cm w. x 28.7 cm h.
Price: booked
6) An exclusive advertising space in the CD catalogue
partner of the CD catalogue – back page of the CD packaging (DVD box)
logo on the CD and the title page of the package
option of inserting your own catalogue or CD
space for 50 MB on the CD for company presentations
Price: upon request
OTHER PRESENTATIONS AT THE TRADE FAIR
1) Partner of the press centre (already booked)
Brief characteristics: in the framework of this advertising opportunity the press centre partner will be invited to the opening press conference, where they will be given, among other things, time for a discussion with reporters or a presentation of their new products, programme, etc. Furthermore, in the framework of this activity, the company’s logos, signs and promotional materials will be located in the press centre and the trade fair’s organizer will place information supplied by the company on press releases.
Target Group: media
Format: max. 96 cm x 100 cm
Price: upon request
Recommended: for a goal-oriented address to the representatives of a number of media
2) Sponsor of the pavilion for the accompanying program
Brief characteristics: this advertising opportunity gives the partner the chance to place their logos, signs, banners or other advertising means in the pavilion where the diverse accompanying program will take place
Target Group: general public
Price: EUR 600,-
Recommended: for linking business and presentation aims
3) Materials inserted into the bags of professional visitors
Brief characteristics: inserting promotional materials into the bags which are given to accredited journalists and all professional visitors to the trade fair is a presentational opportunity which can effectively address this target group.
Target Group: professional visitors and the media
Copies: 700
Price: EUR 400,-
Recommended: for announcing new events or changes in your firm, for distributing press releases
4) Footprints on the floor leading to the exhibitor’s exhibition
Brief characteristics: Footprints on the floor are one of the interesting specialities of advertising activities; they grab the attention of all trade fair participants. Stickers, in the shape of footprints with an advert designed by the exhibitor, lead from the entrance to the registration hall across the exhibition hall and the foyer to the Trade Fair Palace and the exhibitor’s stand. Not only do they draw visitors’ attention by letting them read the exhibitor’s name, but they also help lead them to the exhibition stand.
Target Group: all trade fair participants
Copies: 200
Format: max. 96 x 100 cm
Price: depends on the size, upon request
Recommended: for supporting company presentations at the trade fair and for directly guiding visitors to a specific exhibition
5) An advert on the entrance to the inflatable gate / Placing your own sign by the inflatable gate entrance
Brief characteristics: in the framework of this advertising opportunity, we allow one partner to place two of their banners on the inflatable entrance or place their own sign/gate behind it. This gate is used by visitors that have used the free bus link to the trade fair and also those that entered the Trade Fair Grounds and leave it by the lower gate.
Target Group: all trade fair participants + general public
Advert’s dimensions inflatable gate: 2 x hanging banners 1.80m w x 2.70m h
For producing the banners, we recommend using canvas with eight eyes sewn in (4 in the corners and others between them for fastening)
Dimensions of the sign/your own gate: depends on an arrangement with the client
Price: upon request
Recommended: for firms that simply don’t want to be missed!
6) Billboards / signs on the main gate
Brief characteristics: this advertising activity offers space on the two gates that line the entrance and are in the field of vision of all trade fair visitors and passers-by
Target Group: all trade fair participants
Dimensions: max. 400 x 205 cm (according to the client’s needs)
Number: 2
Price: EUR 1.000,- (price does not include production of the billboard or signs)
Recommended: for placing your own signs
7) A banner on the main gate to Trade Fair Grounds
Brief characteristics: a popular and very effective way to advertise in the form of a banner hung from the main entrance gate to the Trade Fair Grounds
Target Group: all trade fair participants + the public, passers-by of Trade Fair Grounds
Dimensions: 8 x 2 m
Price: EUR 2.200,-
Recommended: firms that want to be seen not only by trade fair visitors but also by the general public
8) Billboards alongside Trade Fair Grounds in the parking grounds
Brief characteristics: alongside Trade Fair Grounds main parking grounds, directly facing incoming traffic, there are 6 billboards which are illuminated after dark and easily seen by passers-by and those on public and other transport. In the immediate vicinity is the entrance to the T-mobile (Ice hockey, concerts etc.) arena and a tram stop!
Target Group: all trade fair participants + general public passing by Trade Fair Grounds
Dimensions: 5.1 x 2.4 m (Euro dimensions)
Number: 6
Price: upon request, depends on the duration of the campaign
Recommended: for addressing the broadest possible public
For more information, recommendation or orders, please contact marketing@cannafest.cz
